Case Study: Spicerhaart achieves 100% release reservations and 6,229% ROI with dotdigital (dotmailer)

100% success and an ROI of 6229%

spicerhaart, a leading UK estate agency with a specialist Land & New Homes division, faced the challenge of selling a 200‑home development (Mill View) predominantly to local residents to satisfy a local authority requirement. The team needed to give village buyers a head start before listings went live on web portals to meet their target of mainly local sales while preventing outside demand from dominating reservations.

They used their integrated CRM and dotmailer email platform to run an in‑branch capture campaign and an invitation‑only pre‑launch event, plus an automated A/B subject‑line test that boosted opens by 73.68%. The campaign delivered a 34.3% open rate, 14.37% CTR, a 6,229% ROI, a Silver Award, over 60 event attendees and 100% reservation of release plots—all sold to local buyers.

Spicerhaart

Matt Hamilton-Dale

Digital Marketing Director