Case Study: Buffer builds a thriving Slack community with Donut

How Buffer Created “A Bright Corner of the Internet” for Social Media Marketers

Buffer, the social media management platform, needed a better way to nurture its growing 6,000-member Slack community while keeping new members engaged and informed without overwhelming them. To help manage onboarding and participation across its community programs, Buffer used Donut.

Donut helped Buffer gradually onboard new community members, introduce them to regular events, and guide them toward the right channels for support and conversation. The result was a stronger, more active community built around shared values, with members exchanging advice, encouragement, and work challenges across the Slack workspace.

Buffer

Arielle Tannenbaum

Community Strategist