Case Study: RAPS achieves screenless CRM adoption with Donna

RAPS goes screenless in under 30 days with Donna

RAPS, a major international specialist in spices and ingredients, faced low adoption of its SAP Sales Cloud CRM because the screen-based system created friction for its field sales teams. Reps found it difficult to update the system between customer visits, leading to incomplete data and limited transparency. To solve this, RAPS implemented Donna, a voice-first AI assistant from vendor Donna.

The solution integrated Donna with SAP Sales Cloud, allowing sales reps to prepare for meetings and capture insights using voice commands while on the road. This screenless approach led to a tremendous response from the sales team, dramatically improving CRM adoption and data quality. The vendor Donna enabled RAPS to go from project commitment to a live pilot in less than 30 days.

RAPS