Case Study: ERA Belgium boosts CRM data quality and broker efficiency with Donna

How ERA Belgium Drove a 5x Increase in Data Quality with Donna

ERA Belgium, the country's largest residential real estate company, faced a challenge in scaling its relationship-driven business. Its 400 independent brokers struggled to consistently log detailed customer and property visit information into Salesforce, causing a loss of valuable personal knowledge when brokers were absent and creating a strategic blind spot that hindered client interactions.

The vendor Donna implemented its AI sales assistant to help brokers log detailed, structured evaluations via conversation. This solution, which integrated seamlessly with Salesforce, resulted in evaluation reports that are five times longer, capturing nuanced personal details that build client trust. The time to

ERA Belgium

Michiel Vanhaverbeke

Innovation Manager