Case Study: Liantis improves CRM data quality and saves sales reps time with Donna

Decreased administrative work for field sales by 75%

Liantis, a human resources group, faced challenges with its field sales reps spending excessive time on administrative tasks, which limited opportunities for high-value work. Inconsistent and incomplete CRM data also created inefficiencies and hindered the onboarding of new representatives. To support a new growth initiative, Liantis sought an efficient technological solution to streamline its sales process.

The vendor Donna implemented its solution, beginning with a proof of concept tailored to Liantis' specific sales process. This resulted in reps saving 10 to 20 minutes per meeting on note-taking, reducing their administrative write-ups from 15-25 minutes to just 5 minutes. The quality, consistency, and detail of CRM data significantly improved, enabling more effective follow-ups, better-informed customer meetings, and more impactful sales coaching. Donna's solution freed up time for reps and managers to reinvest in customer interactions, accelerating Liantis' market expansion.

Liantis

Eveline Boúúaert

Head of Business Development SME