Case Study: Santens boosts field sales efficiency with Donna

Consistent and insightful reports for Santens

Santens, a field sales team, was struggling with inefficient processes that led to low-quality visit reports and inconsistent data capture in their CRM. Their sales reps spent excessive time preparing for meetings and often lost track of vital follow-up actions, which created a lack of confidence in their overall sales system.

The vendor Donna provided a solution by introducing its AI-driven tool, which was implemented even before a full CRM integration. Using Donna, sales reps saved hours each week on administrative tasks and produced consistently higher-quality reports. This led to better meeting preparation and stronger follow-up, which accelerated internal adoption of the tool across the entire sales team.

Santens

Ella Adam

Head of Marketing