Case Study: Japan Airlines maximizes marketing ROI in real time with Domo

Japan Airlines Co., Ltd. Selects Domo to Optimize Business Data and Maximize Marketing ROI in Real-Time

Japan Airlines, Japan’s second-largest airline, needed a better way to understand the impact of its brand marketing across multiple data sources, including social platforms and listening tools. Manual aggregation and accuracy checks were slowing its ability to analyze business data in real time and measure marketing ROI, so it turned to Domo for help.

With Domo’s cloud-based platform, Japan Airlines integrated its disparate data sources and automated reporting to give decision makers real-time visibility into social marketing KPIs. The solution improved efficiency and flexibility, helping JAL identify which campaigns were most effective and maximize the ROI of its social marketing activities.

Japan Airlines

Toshio Yamana

Director, Web Communication Group