Case Study: Rakuten Marketing achieves 8,000 analyst-hours saved and real-time global insights with Domo

Domo saves Rakuten Marketing 8,000 man hours per year in business analyst resources alone

Rakuten Marketing, a global digital marketing technology and services company, struggled to deliver timely, high-level data to clients and executives because reporting was often outdated and analysts relied on manual processes—dumping BI outputs into massive spreadsheets. This hindered fast, accurate decision-making across its international offices.

By adopting Domo, Rakuten automated data delivery and provided real-time, mobile access, interactive world-map visualizations, and faster report generation—reducing development time by roughly one-third and saving about 8,000 business analyst hours per year—resulting in cleaner global visibility and quicker, more actionable insights for account managers and executives.

Rakuten

Michael Brandt

Director, BI and Analytics