Case Study: Lenovo achieves more efficient, data-driven global marketing with Domo

What if data could unify a global marketing team

Lenovo wanted to improve marketing efficiency by making its global marketing data more actionable and accessible across the company. Using Domo, Lenovo worked to break down data silos and give more teams the transparency and accuracy needed to become a more data-driven organization.

With Domo, Lenovo centralized its global marketing insights, added personalized data permissions, and used customization tools like Pro-code Editor, Workflows, and Code Engine to automate tasks and build custom applications. The impact was significant: tasks that previously took a week could now be completed in less than five seconds, while data access and privacy controls helped Lenovo safely expand use of its marketing data.

Lenovo

Tom Heritage

Worldwide Marketing Operations Manager – Marketing Analytics & Visualization