Case Study: Samsung creates a connected living experience with Dom & Tom

Samsung launches a connected living experience in 6 cities with Dom & Tom

Samsung partnered with Dom & Tom and creative agency RED to create a connected living experience for visitors at its flagship Samsung 837 location in New York City. The challenge was to develop a fully-functioning, interactive smart home demo that would orchestrate a wide array of Samsung's IoT products and Android devices to work in unison, expressing the power of a connected ecosystem within a tight timeframe.

Dom & Tom engineered the technical solution, developing a server-side implementation to control nearly 50 IoT devices via HTTP requests and a Node.js server for real-time communication. They built an Android kiosk app that used personality quizzes to trigger personalized, scripted sequences across multiple rooms. The successful experience launched in August 2018 and was so well-received that it expanded to five additional flagship cities in 2019, showcasing cutting-edge technology to thousands of visitors.

Samsung