Case Study: Marketing Personal S.A. achieves traceability for 70,000 orders and streamlined logistics with DocuWare

Marketing Personal S.A. Proves that Improving Efficiency Never Goes Out of Style with DocuWare

Marketing Personal S.A., a Colombian direct-sales catalog company serving over 100,000 independent consultants with a new 1,000+ product catalog every 21 days, faced complex, paper-based logistics and customer-service challenges. Tracking deliveries across a wide network of independent carriers was difficult, invoices didn’t reflect actual delivery performance, customer service lacked timely visibility into delivery stages, and transport documents needed long-term, secure storage to avoid loss or damage.

With partner Summan S.A.S., Marketing Personal implemented DocuWare integrated with Summan DataVar print services, ABBYY FlexiCapture and Splunk. Carriers scan completed transport surveys, ABBYY extracts the data, Splunk visualizes delivery status and metrics, and DocuWare automatically archives and cross-checks documents. The solution delivered traceability for more than 70,000 orders (~$9M) every 21 days, centralized logistics control, faster customer responses, reliable carrier/region performance metrics, and eliminated risks from lost or damaged transport documents.

Marketing Personal

Luis Alejandro Múnera Santos

Director of External Logistics