Case Study: Marketing Personal achieves real-time logistics control and improved customer service with DocuWare

A direct sales company grows sales by better controlling logistics operations and improving the quality of service to sales associates and customers

Marketing Personal SA is a Latin American direct-sales retailer that distributes catalogs to more than 100,000 Image Advisors and ships orders across Colombia and Panama through a diverse network of independent carriers. As sales and order volume grew, the company faced complex tracking challenges: customer service lacked clear, real-time delivery information, carrier invoicing didn’t reflect effective monitoring, and manually processed transport documents were at risk of loss or damage.

The company implemented an integrated workflow using Summan DataVar to generate transport documents and surveys, ABBYY FlexiCapture to extract survey data, Splunk for visualization, and DocuWare for secure document storage and cross-checking. The solution delivered real-time delivery status and carrier/region performance metrics, enabling faster, more accurate customer service responses, tighter operational control, better carrier workflow planning, and improved sales support and resource efficiency.

Marketing Personal

Luis Alejandro Múnera Santos

Director of External Logistics