Case Study: Salesforce achieves faster customer and talent onboarding and major cost savings with DocuSign

How Salesforce.com Grows Quickly and Efficiently with DocuSign

Salesforce.com, a public cloud software company with about $3B in revenue, 100,000 customers and 12,000 employees, was growing rapidly (≈37% YoY) but hampered by manual onboarding processes. Customer provisioning routinely lagged by two days and service contracts were paper‑based, while new‑hire offer letters required printing and FedEx (one‑week minimum turnaround, $63 per package), creating scalability, cost and speed bottlenecks.

By embedding DocuSign into Salesforce and automating end‑to‑end workflows, Salesforce.com digitized customer and talent onboarding without leaving its CRM. The result: 90% of services provisioned within one day (60% within 15 minutes), account reps save 10 minutes per quote, average savings of $19.35 per sales contract, 1,000 offers returned in ~21 hours with no missing fields, $63,000 in shipping savings in six months, and faster growth without adding headcount.

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