Case Study: AAA Washington achieves 12x faster time to close with DocuSign

AAA Washington Drives Higher Sales, 12x Faster Time to Close with Docusign

AAA Washington, part of the American Automobile Association, needed to modernize its insurance onboarding and agreement workflows. With more than 1,300 monthly applications and a manual print-sign-scan process, agreements were taking an average of 14 days to complete, creating delays, tracking issues, and bottlenecks for agents and customers. DocuSign provided the eSignature and template-based digital workflow to replace paper-heavy processing.

With DocuSign, AAA Washington enabled mobile signing, prefilled templates, and automated tracking so finalized agreements flowed directly into its agent management system. The result was a dramatic reduction in time to agreement from 14 days to about 1 day, with 87% completed within three hours, plus lower costs, fewer errors, and improved close rates—agents using DocuSign sold more business than those who did not.

AAA

Chris Lavin

Regional Sales Manager, Insurance Division