DNA
34 Case Studies
Case Study: New Zealand Defence Force creates a unified digital engagement platform with DNA
A DNA Case Study
New Zealand Defence Force launches a digital engagement platform in 4 months with DNA
The New Zealand Defence Force (NZDF) needed to transform its digital presence to better engage diverse audiences and reflect its modern, inclusive role. They required a unified platform that could support distinctive sites for the Navy, Army, and Air Force while allowing each service to manage its own content and brand representation. They partnered with vendor DNA to address this challenge.
DNA designed and delivered a single, robust digital engagement platform within an ambitious four-month timeframe. The solution provided a rich storytelling experience with an editorial design approach, compelling imagery, and adaptive narrative formats to make NZDF's stories more relatable. This new platform enhanced user engagement, supported transparency, and acted as an inspirational recruitment funnel, all while driving ongoing efficiencies across the organisation. DNA delivered a validated and extensible solution that set the foundation for NZDF's future digital enhancements.
View this case study…