DNA

DNA Experience Design consultancy using insight, creativity and technology to make a positive impact for government, businesses, the economy and the lives of New Zealanders. They solve large and complex challenges to help organisations transform and grow – through organisational design, employee, digital and customer experience. They provide evidence-based, human-centred and future-facing outcomes as they deliver capability building, research, journeys, strategies and solutions in collaborative working models alongside client internal teams.

Case Studies

Showing 31 DNA Customer Success Stories

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Enabling real engagement through the Levy consultation process

ACC logo

A digital experience for people new to investing

ASB logo

Helping unify conservation efforts across the community

Auckland Council logo

Helping businesses to understand and manage cash flow through difficult times

Business.govt.nz logo

A natural language search tool to deliver better outcomes for New Zealand businesses

Business.govt.nz logo

Helping businesses access the right funding at the right time

Business.govt.nz logo

Protecting New Zealanders with a world-class cybersecurity reporting solution

CERT NZ logo

Helping small business take action on climate change

Climate Action Toolbox logo

Reimagining the Freeview TV experience

Freeview logo

Grin Natural - Customer Case Study

Grin Natural logo

Experience design driven simplicity unlocks efficiency in visa application process

Immigration New Zealand logo

Working with KidsCan to help stop kiwi kids going hungry at school

KidsCan logo

Helping make the Kiwibank website more for the people

Kiwibank logo

Designing and delivering a world-class travel experience

KiwiRail logo

Little Island Creamery - Customer Case Study

Little Island Creamery logo

Helping generate employee experience insights that capture the many voices within an organisation

Ministry of Housing and Urban Development logo

Helping transform the way people engage with Government

Ministry of Transportation logo

Helping drive employee engagement and performance in support of rapid growth

Mojo Coffee logo

New Zealand Government approved supplier of digital experience professional services

New Zealand Government logo

Designing a subscription-based digital platform to attract a global fanbase

New Zealand Rugby logo

Evolving the all Blacks brand for the future

New Zealand Rugby logo

Helping design, launch and grow a world first in online electricity retailing

Powershop NZ Ltd logo

Helping transform a value-based mobile brand into a digital-first e-commerce business

Skinny Mobile logo

Te Wiki o Te Reo Māori - Customer Case Study

Te Wiki o Te Reo Māori logo

Creating a brand that is all about giving substance to the cosmetic

Trilogy logo

Designing a mobile app that customers love to use

Trustpower logo

Optimising how 
viewers discover and watch their new favourite shows

TVNZ logo

Wellington City Council - Customer Case Study

Wellington City Council logo

Reinventing the Wellington destination website

WellingtonNZ.com logo

A simple site update is helping people to learn more Te Reo

WellingtonNZ.com logo

Helping define a customer experience strategy to drive future growth

Z Energy logo

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