Case Study: Mercury boosts conversion and improves digital journeys with DNA

Mercury boosts conversion by 60% with DNA

The customer, Mercury, was undergoing a digital transformation and engaged the vendor DNA to help overhaul its digital experience. Their challenge was to build the foundations for an improved digital presence, identify quick wins across key customer journeys, and build internal capabilities for optimized experiences.

DNA implemented a solution involving generative research, design prototyping sprints, and user testing to simplify key customer journeys. This approach led to the design of improved experiences for acquisition, onboarding, and account management. As a result, DNA delivered quick fixes that increased the customer conversion rate by 60%, laying a solid foundation for Mercury's ongoing digital optimization.

Mercury