Case Study: Hotel Sonar Bangla achieves 218% OTA revenue growth and rate parity with DJUBO

Hotel Sonar Bangla - Customer Case Study

Hotel Sonar Bangla, a chain of five hotels (Tarapith, Darjeeling, Mandarmoni, Puri & Kolaghat), was struggling with fragmented OTA performance, rate disparity across channels, and the complexity of managing room inventory across multiple properties. They turned to DJUBO and its integrated CRS, Booking Engine and Channel Manager to centralize sales management and distribution.

DJUBO implemented automated, real-time inventory distribution and rate parity across OTAs and the hotel booking engine, which resolved rate disparities and boosted visibility. The group saw a 15% rise in OTA revenue within the first month, and the case study reports overall improvements of up to 218% in OTA revenues and 215% in OTA occupancy, along with increased direct-booking conversion.

Hotel Sonar Bangla

Avhishek Pal Chowdhury

Owner