Case Study: Honest Baby Clothing achieves fast, personalized customer service and 4-hour remote team onboarding with Dixa

Delivering hyper-personalized customer care with Dixa since day one

Honest Baby Clothing, part of Jessica Alba’s The Honest Company and launched in May 2020, is a direct-to-consumer ecommerce brand selling organic, sustainable baby and kids clothing. As a new fast-growing business with a remote team, they needed to build customer trust quickly, scale support without friction, handle COVID-related shipping questions, and get clear reporting — so they selected Dixa for its ease of use and Shopify integration.

Dixa provided a unified, multi-channel support platform with Shopify integration, telephony (including Simultaneous Ring), Side Conversations, Follow-up workflows, a visual Drag and Drop Flow Builder, and Conversation Tagging for analytics. The result: Honest Baby Clothing launched with Dixa on day one, trained agents remotely in just 4 hours, made chat their most popular channel, delivered faster personalized support, prevented dropped queries, and gained meaningful reporting to inform the business.

Honest Baby Clothing

Anne Epstein

Head of Customer Service