Case Study: T-Mobile improves store experience and cuts costs with Displaydata Electronic Shelf Labels

T-Mobile cuts material and labor costs by 40% with Displaydata

The customer, T-Mobile Austria, a leading telecommunications company, faced the challenge of integrating dynamic product and pricing information into its new concept stores. They partnered with the vendor Displaydata to implement an Electronic Shelf Label (ESL) solution, which would allow for automatic updates sent directly from headquarters.

Displaydata's solution enabled T-Mobile to update pricing and product information across all stores instantly from a central system. This resulted in a dramatically improved customer experience and a strengthened competitive advantage through near-immediate reactions to market changes. The implementation also had a measurable impact, saving T-Mobile approximately 40% on material costs and employee hours previously spent on printed paper labels.

T-Mobile