Case Study: T-Mobile achieves 40% savings and instant price updates with Displaydata

T-Mobile - Customer Case Study

T-Mobile Austria, a leading telecommunications retailer with 48 stores, wanted a more cost‑efficient way to keep in-store pricing accurate, improve the customer experience, and free staff from time-consuming paper label tasks. To solve this, T‑Mobile selected Displaydata and its remote pricing platform, deploying electronic shelf labels managed via Displaydata’s Dynamic Central software.

Displaydata installed wireless communicators and shelf labels that receive price, promotion and inventory updates from headquarters in minutes, with a sub‑1 GHz link that avoids Wi‑Fi interference. The solution cut material and employee-hour costs by around 40%, ensured accurate pricing across all stores, and freed staff to spend more time with customers — while fitting the sleek store environment and simplifying daily operations.

T-Mobile

Klaus Slamanig

Vice President Shops