Case Study: NexTech Partners achieves a 20% increase in appointments and pivots into enterprise network sales with DiscoverOrg

NexTech Partners DiscoverOrg Sales Tools Give Advantage when Targeting a New Market

NexTech Partners, a Pearl, Mississippi–based global reseller of networking, storage, server, voice and video equipment, needed to shift its retail sales team from a declining telecom focus into the competitive enterprise network market. The team was relying on high-volume cold calling and outdated pitches, and lacked targeted intelligence and sales training needed to engage the right decision makers and quickly learn the new market.

NexTech implemented DiscoverOrg’s Enterprise, Mid‑Market and SMB datasets plus IT org charts, and used DiscoverOrg’s webinar training series and customer success support to refine outreach and sales approach. The tools gave reps precise contact data, multiple outreach paths and new selling techniques—resulting in a more efficient, targeted effort and 20% more appointments in the first month.

Nextech

Gary Preble

Network Specialis