Case Study: ITinvolve achieves faster prospect engagement and higher-quality lead generation with DiscoverOrg

ITinvolve DiscoverOrg Fuels Lead Generation System, Gives Startup a Big Leg Up

ITinvolve, an early-stage IT management software startup, needed to rapidly build an installed base but struggled to engage hard-to-reach IT executive buyers with limited resources and incomplete public data. Their sales process required deep account insight—reporting structures, active initiatives and installed technologies—which they lacked from purchased lists and manual research.

By using DiscoverOrg’s Enterprise and Finance datasets, IT org charts, Real Time Triggers/Red Alerts and a native Salesforce integration, ITinvolve gained near-complete contact data (98% with emails), up-to-date company intelligence and automated record updates. The result was faster, more informed outreach, higher email open rates and ROI, prioritized opportunities at peak buying moments, and reduced time spent on data cleansing—boosting engagement and sales effectiveness.

ITinvolve

Matt Selheimer

CMO / VP of Marketing