Case Study: IT-ROI Solutions achieves 60X ROI and boosts sales effectiveness with DiscoverOrg

IT-ROI Solutions Increases Sales Effectiveness and Delivers Impressive 60X Return on Investment with DiscoverOrg

IT-ROI Solutions, a project portfolio management integration and software firm, was successfully selling to IT project managers but stalled when it couldn't reach executive decision-makers. The sales force was working from a database with roughly 50% bad contact data and typically only one stale contact per account, and without a reliable source of intelligence on new initiatives the small team wasted time and missed opportunities.

IT-ROI implemented DiscoverOrg’s Enterprise, Mid‑Market, SME and Government datasets with native Salesforce integration, using IT org charts and real‑time updates to refresh leads, contacts and reporting structures in months. The company realized a 60x return on investment in nine months, significantly increased sales effectiveness through targeted multi‑tier outreach, and now accesses accurate contacts and rapid research support directly within Salesforce.

IT-ROI Solutions

Christopher Claunch

Vice President of Sales and Marketing, IT-ROI Solutions