Case Study: Confio Software achieves 15% IT sales growth and 30% greater sales efficiency with DiscoverOrg

Increases IT Sales and Leads, Gains Efficiency with DiscoverOrg

Confio Software, a Boulder-based provider of database performance management software for DBAs and IT teams, needed to ramp up outbound IT sales beyond inbound leads. The company’s challenge was finding accurate, up-to-date contact data and IT org charts to identify DBAs and other decision makers quickly and intuitively, so reps could target buying signals and navigate complex corporate hierarchies without wasting time.

Confio implemented DiscoverOrg’s Enterprise, Mid‑Market and SMB datasets plus IT org charts and contact mapping, gaining verified emails, direct dials and hierarchical visibility across accounts (including an SMB list of 8,000 true IT buying opportunities). The result: a 15% lift in IT sales in year one, 25% of initiated contacts coming from DiscoverOrg data, and about a 30% increase in sales efficiency (reps now reach roughly 20 contacts in the time it formerly took to reach 12).

Confio Software

Jon Freeman

Vice President of Worldwide Sales and Service