Case Study: WatchDox achieves a 300% increase in outbound sales with DiscoverOrg

Boosts Outbound Marketing and Calling, Gains Efficiency Through Salesforce.com Integration with DiscoverOrg

WatchDox, a Mountain View–based document security company that helps enterprises share and control sensitive files across devices, struggled to turn marketing leads into sales because its IT data providers delivered incomplete information and lacked seamless Salesforce.com integration. Sales reps spent too much time researching leads across multiple systems, working outside their Salesforce‑first process, and couldn’t reliably find decision makers or direct phone numbers.

WatchDox adopted DiscoverOrg’s Enterprise, Mid‑Market and SMB datasets and Salesforce connector, gaining highly accurate, regularly refreshed contacts (98% verified emails, 95% direct dials), IT org charts, Paste ’n Go lead matching, real‑time triggers and automatic updates. The native integration and richer intelligence let reps import and dedupe records in one click, target decision makers directly, and act on opportunities faster — driving a 300% increase in outbound sales and significantly higher rep productivity.

WatchDox

Mike Sorgenfrei

Director of Business Development, WatchDox.