Case Study: Infor Birst improves account targeting and sales execution with DiscoverOrg Sales Intelligence

Birst - Customer Case Study

The customer, Infor Birst, a leading provider of a networked business analytics platform, faced the challenge of intelligently targeting the right decision-makers and maximizing the return on its marketing investments. To execute its strategy and disrupt the established business intelligence market, it needed a way to gain deep organizational context for meaningful prospecting conversations. Birst turned to DiscoverOrg's sales intelligence data to address this need.

DiscoverOrg provided the solution by delivering essential data and insights that enabled Birst's sales team to execute effectively. The platform’s comprehensive information, including Scoops alerts and org charts, allowed the team to build a researched and informed point of view for every prospect. This capability helped Birst engage the market intelligently, demonstrate a unique value proposition, and ultimately maximize the returns on its prior investments in branding and lead generation.

Infor Birst

Chris Pham

Senior Director, Sales Development