Case Study: Xactly Corporation achieves 336% higher Capterra conversions with Directive

Xactly Corporation - Customer Case Study

Xactly Corporation, a provider of cloud-based incentive compensation and sales performance management software, was struggling with transparency and ROI from previous PPC agencies, while also looking to increase net new leads across digital channels. They partnered with Directive to improve web traffic, organic traffic, and paid advertising performance, with a focus on tools like PPC, SEO, content, and third-party directories.

Directive optimized Xactly’s search visibility by refining Capterra listings and rebuilding the landing-page experience to better capture high-intent prospects. The results included a 39% increase in pre-qualified Capterra clicks, a 336% increase in Capterra conversion volume in one quarter, and 100% growth in sales accepted lead volume from paid advertising.

Xactly Corporation

Laura Hamrick

Web Optimization Manager