Case Study: The Co-Operative Bank drives ethical current account consideration with Dinosaur

The Co-Operative Bank turns ethical banking into a standout campaign with Dinosaur

The Co-Operative Bank faced a challenge in a saturated market where current account advertising was generic and focused primarily on cash incentives. They needed a distinctive campaign to build consideration and give more discerning customers a compelling reason to choose their bank. The vendor, Dinosaur, developed an integrated multi-channel communications solution.

Dinosaur's solution reframed the act of switching banks from a simple transaction into a form of personal activism. Their "Amounts To More" campaign highlighted the bank's ethical policies, portraying individual customers as activists to show that switching could challenge fossil fuels, protect forests, and support communities. The campaign was executed across digital channels including Facebook, Instagram, and digital advertising.

The Co-Operative Bank