Case Study: The Co-operative Bank celebrates Sport Gives Back with Dinosaur's TV idents

The Co-Operative Bank tells a 15-second Sport Gives Back story with Dinosaur

The Co-Operative Bank, a customer with strong ethical brand alignment, partnered with Dinosaur to create a set of promotional idents announcing its headline sponsorship of The Sport Gives Back Awards. The challenge was to create a campaign that moved beyond celebrating athletic achievement to highlight the emotional journey and transformation of the individuals whose lives were changed through sport.

Dinosaur produced a series of short films, including a 15-second ident that followed the story of a young diver and used a plot twist to tell a powerful story of pride. The solution was delivered across TV, social media, and integrated multi-channel communications, effectively broadcasting the partnership to millions during the ITV event.

The Co-Operative Bank