Case Study: The Co-Operative Bank achieves stunningly simple finance communications with Dinosaur

The Co-Operative Bank simplifies finance with Dinosaur in 45 seconds

Iris Financials, known for its powerful but clunky accountancy software, needed to get current and new clients to re-appraise and switch after a major interface update. The challenge for vendor Dinosaur was to overcome the audience's time-poor nature and demonstrate the value of the new, simplified design to organizations across various sectors.

The solution implemented by Dinosaur focused on how the software made 'finance stunningly simple' rather than just showcasing the new design. They created a campaign featuring animated characters to embody this ease in a simple and engaging style. These multi-channel assets were delivered across social media, web, and direct sales materials to clearly communicate the benefits to customers.

The Co-Operative Bank