Case Study: The Co-operative Bank grows business banking volumes with Dinosaur's ethical campaign

The Co-Operative Bank launches Bank Like You Do Business in a 50-second campaign with Dinosaur

The Co-operative Bank faced the challenge of growing its business banking current accounts by targeting charities and social enterprises. Their goal was to use the bank's ethical stance as a key differentiator, but they needed to make the concept feel relevant and tangible. The vendor, Dinosaur, was engaged to provide brand strategy and integrated, multi-channel communications.

Dinosaur developed the "Bank Like You Do Business" campaign, which moved away from abstract imagery to focus on how the customer's money is actually used. The solution was powered by authentic customer stories and ran across press, social, and digital channels. This approach successfully celebrated how The Co-operative Bank mirrors the values of its customers, making its ethical credentials feel genuinely relevant.

The Co-Operative Bank