Case Study: The Co-operative Bank drives customer switching with Dinosaur's outdoor advertising campaign

The Co-Operative Bank drives 1.3 million YouTube views with Dinosaur

The Co-operative Bank, a UK-based ethical bank, faced the challenge of demonstrating its unique approach to business and differentiating its offerings to both potential and existing customers. They partnered with the vendor Dinosaur to market their Everyday Rewards product, which provides financial rewards for everyday banking without fees or complex requirements.

Dinosaur developed a large-scale outdoor advertising campaign using bold headlines on billboards to raise awareness. This was supported by press ads and in-branch materials to provide product details and drive customer response. The solution successfully generated over 1.3 million YouTube views and 215,000 social media engagements, effectively driving customer switching to the Co-op Bank's current account.

The Co-Operative Bank