Case Study: The Co-operative Bank boosts customer engagement with Dinosaur

The Co-Operative Bank boosts current account and savings balances with Dinosaur

The Co-Operative Bank, an ethical financial institution, faced the challenge of driving growth by increasing current account and savings balances. They needed to engage their frontline staff to spot opportunities and have meaningful, non-salesy conversations with customers. To address this, they partnered with vendor Dinosaur to leverage their services in brand strategy, design, and internal communications.

Dinosaur implemented the "Know Our Customers" initiative, which brought the bank's segmentation data to life through human stories and interactive tools like games, posters, and desk aids. This approach focused on customer life stages rather than rational product information, enabling staff to better understand how the bank's products could fit client needs. The solution successfully increased customer retention and sales for The Co-Operative Bank.

The Co-Operative Bank