Case Study: mammaly achieves 80% returns deflection with DigitalGenius AI Agent

A DigitalGenius Case Study

Mammaly deflects 80% of returns queries with DigitalGenius

mammaly, a company experiencing rapid growth, faced a challenge managing high volumes of repetitive customer service queries, particularly around returns, which was impacting their SLAs and customer retention. This led them to seek an automation solution from DigitalGenius.

DigitalGenius implemented an AI Agent to handle mammaly's returns process, integrating with systems like Aftership and Dixa. The solution achieved an 80% deflection rate for returns queries and used Proactive AI to automatically address unregistered returns. This drastically improved efficiency, customer experience, and allowed agents to focus on more valuable tasks.


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