Case Study: Beauty Pie achieves 40% automated enquiry handling with DigitalGenius

Beauty Pie automates 40% of support inquiries with DigitalGenius

Beauty Pie faced a challenge where repetitive, low-complexity customer enquiries, particularly around managing subscriptions, were consuming excessive agent time and causing customer frustration. They aimed to reduce cost and customer effort while improving service. Partnering with Route 101, they identified the DigitalGenius AI platform as the ideal solution to automate these interactions.

Implementing the DigitalGenius platform allowed Beauty Pie to quickly automate a large portion of its customer service. During a trial, DigitalGenius handled 12,000 tickets per week, managing 40% of all enquiries with a 96% success rate. This led to a 90% reduction in first response time and maintained a 95% CSAT score. The results enabled Beauty Pie to decouple business growth from support headcount, as the work of five agents was automated by DigitalGenius.

Beauty Pie