Case Study: air up achieves 600%+ ROI with DigitalGenius

air up achieves 600%+ ROI with DigitalGenius

air up, a company that uses scent-based technology to flavor water, faced a unique customer service challenge with handling questions about its specialized bottles. To address this and embrace AI early in its growth, the company turned to the vendor DigitalGenius and its AI-driven customer service solutions.

DigitalGenius implemented a solution featuring deep integrations with systems like Shopify and multiple carriers, and deployed its generative AI across email and chat. This allowed air up to fully automate over 20 use cases and 79% of requests to change items, creating natural, personalized customer dialogues. As a result, air up achieved a return on investment of over 600% while significantly improving its customer experience and increasing conversions.

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