Case Study: air up achieves 600%+ ROI with DigitalGenius

air up® achieve 600%+ ROI with DigitalGenius by embracing a human+AI approach to customer service

air up, the scent-based water brand, needed a better way to handle highly unique customer questions about its bottles and product use while scaling support early in its growth. The company turned to DigitalGenius and its generative AI customer service platform to create fast, personalized, and on-brand interactions across email, chat, and web forms.

DigitalGenius implemented a human+AI support approach with deep integrations across Shopify, carriers, and helpdesks, then expanded from automated email and web-form handling to its chatbot and product recommendations. The results were strong: air up reported 20+ fully automated use cases, 79% of item-change requests fully automated, and 600%+ ROI, while also improving customer experience and supporting team growth.

air up

Thomas Staudte

Head of Customer Engagement