Case Study: Vodafone improves digital marketing skills across its global workforce with Digital Marketing Institute

How Vodafone successfully rolled out our custom digital marketing program

Vodafone worked with the Digital Marketing Institute to raise digital marketing standards across its global organization. As a large telecommunications company with teams in many markets, Vodafone needed a consistent, effective online learning solution that could help its marketers build the minimum acceptable level of digital skills and apply them directly to their day-to-day work.

The Digital Marketing Institute responded by tailoring a custom digital marketing program for Vodafone, selecting relevant topics, providing access to 15 modules from its Professional Diploma and Specialist Diplomas, and integrating the content into Vodafone’s existing e-learning system. The rollout was supported with internal campaigns such as e-flyers and newsletters, helping generate awareness and enthusiasm, and Vodafone continues to use the program to certify staff worldwide and strengthen its digital capability.

Vodafone

Mohsin Ghafoor

Global and Commercial Learning and Development