Case Study: Rakuten achieves GDPR compliance with Didomi

How Rakuten ensures GDPR compliance thanks to Didomi

Rakuten, a major e-commerce platform in France and worldwide, needed to quickly adapt to GDPR and related privacy requirements while continuing to use cookies, pixels, and partner data for analytics and advertising. Its original in-house consent tool, buried in the privacy policy section, was cumbersome to maintain, especially as new data partners and purposes were added.

Rakuten implemented Didomi’s Consent Management Platform (CMP) to centralize consent collection, simplify partner management, and provide users with clearer choice at the banner and purpose level. With Didomi, Rakuten can more easily add partners, automatically distribute consent signals to TCF members, and maintain GDPR compliance without hurting performance; the case study highlights time savings and smoother operations, though it does not give a specific numeric uplift.

Rakuten