Case Study: St. Charles Automotive achieves higher customer call satisfaction with Dialpad

St. Charles Automotive improves customer call satisfaction with Dialpad

St. Charles Automotive, which operates three dealerships in the St. Louis area, needed a modern communications solution to boost productivity and improve customer phone experiences. Their legacy phone system forced customers through long phone trees, left calls missed or routed slowly, tied sales reps to desk phones, and provided no reliable call reporting—making it hard to measure volume or optimize staffing.

After deploying Dialpad Talk, over 95% of staff became power users in a day and the main-line setup cut customer wait times from about a minute to just seconds. Sales reps can now answer on any device without dropping calls, and managers have actionable reporting to segment call types and track volumes. The result: higher customer call satisfaction, fewer missed calls, and a more efficient, available sales team.

St. Charles Automotive

Kevin Maher

General Manager