Case Study: SiteMinder achieves AI-powered sales insights and lower CAC with Dialpad

How SiteMinder empowers its sales team and lowers CAC

SiteMinder, a fast-growing sales-led company, needed better visibility into sales performance and customer acquisition costs. Using Dialpad’s AI-powered calling and Salesforce integration, the team wanted to replace anecdotal feedback with objective data on win rates, competitor mentions, and onboarding effort.

Dialpad helped SiteMinder build a custom Moments dashboard with its Transcript API, enabling leadership to track competitor mentions, deal outcomes, and behavioral metrics across opportunities. As a result, SiteMinder could quantify sales trends, validate what was driving losses, and measure onboarding time more accurately to support digital transformation.

SiteMinder

Nat

Enablement Operations Manager