Case Study: Racing SA achieves unified communications and smarter call management with Dialpad

How Racing SA manages 26 race clubs on a unified system and CRM

Racing SA, the governing body for horse racing in South Australia, manages 26 race clubs and a wide range of departments, so it needed a modern communications platform for internal and external calls. Its aging cloud SaaS system had become outdated, difficult to use, expensive to forecast, and incompatible with HubSpot without extra per-line fees, prompting the search for a simpler, predictable solution from Dialpad.

Dialpad provided Racing SA with a unified calling system and native HubSpot integration, automatically logging calls, transcripts, and voicemails into the CRM without extra licenses. This streamlined call management, gave agents better context on incoming calls, and made the overall communications setup easier to manage from anywhere.

Racing SA

Kevin Speering

IT Project Manager