Case Study: Central Restaurant Products achieves improved customer experience, reliable call handling, and real-time analytics with Dialpad

Central Restaurant Enhances Customer Experience with Dialpad

Central Restaurant is a nationwide wholesale distributor of commercial foodservice equipment and supplies headquartered in Indianapolis, operating remotely with sales and support over the phone. Facing frequent dropped calls and poor call quality, VP of Marketing and IT Nat Norris needed a more reliable, scalable communications solution to improve customer service.

Dialpad delivered a reliable contact center with flexible, easy-to-customize call routing and real-time analytics (wait times, call volume, heatmaps), enabling agents to route customers to the right person at the right time and make faster operational decisions. The result was noticeably better call quality, fewer dropped calls, improved customer experience, and clearer performance insights for ongoing optimization.

Central Restaurant Products

Nat Norris

VP of Marketing and IT