Case Study: Ticketmaster achieves faster, personalized event discovery and ticket purchases with Dialogflow

Ticketmaster connects people with events and tickets faster using Dialogflow

Ticketmaster, the world’s leading live-event ticketing company selling more than 500 million tickets annually across 29 countries, needed faster, more personalized ways for customers to discover events, search for shows, and get venue information. To build conversational browsing and ticket-purchasing experiences, Ticketmaster turned to Dialogflow’s conversational technology beginning in January 2017.

Using Dialogflow’s NLU and development tools, Ticketmaster quickly built voice experiences (e.g., “Talk to Ticketmaster” on Google Assistant) that understand thousands of artist names and let users find events and buy tickets through their existing accounts. Dialogflow enabled rapid deployment with minimal coding, strong natural-language accuracy, and a clear path to scale across Google Assistant, Amazon Alexa, Facebook Messenger, Cortana and international markets—improving speed, personalization, and the overall ticket-buying journey.

Ticketmaster

Patrick Jackson

Software Engineer