Case Study: Snow Joe improves call tracking and DRTV campaign performance with Dial800

Snow Joe - Customer Case Study

Snow Joe, which markets eco-friendly outdoor tools under several brands, needed a centralized system to track and manage phone leads from its direct response TV, digital, and retail campaigns. The challenge was to optimize these campaigns and ensure all customer calls were routed to live agents without disruption.

Dial800 provided a solution with its call tracking numbers, the CallView360 platform for management and routing, and RapidRecall memorable vanity numbers. This allowed Snow Joe to easily track performance, react instantly to reroute calls, and test which numbers drove the highest conversions. As a result, Snow Joe captured valuable phone revenue, saw that calls were a crucial part of their marketing mix, and achieved more leads and conversions.

Snow Joe

Lauren Sahalon

VP of Special Projects