Case Study: NetTheorem improves campaign tracking and lead validation with Dial800 call analytics

NetTheorem - Customer Case Study

NetTheorem worked with Dial800 because managing phone numbers directly in client campaigns made it hard to track results and understand the true value of each lead. Dial800’s toll free numbers and call tracking gave the team better visibility into campaign performance and call activity.

With Dial800, NetTheorem gained access to call duration data, call recordings, automated weekly reporting, and call routing oversight. Dial800 also helped them uncover dropped-call capacity issues that were hurting conversions; after the issue was fixed, the client saw a lift in new direct-mail sales and NetTheorem could provide clearer weekly campaign summaries and stronger proof of lead value.

NetTheorem