Case Study: InboundProspect reduces call center costs and boosts conversions with Dial800 call routing

How Dial800 Improves Conversions and Reduces Cost

InboundProspect, a provider of pay-for-performance and customer lead generation services, needed a better way to manage inbound calls from direct mail campaigns tied to unique offer numbers. By working with Dial800 and its call routing and call tracking services, the company was able to modernize how it handled caller qualification and campaign management as its offerings evolved.

Dial800 helped implement a multi-conditional IVR and automated call routing system that lets callers enter their unique offer numbers, matches them against InboundProspect’s CRM via API, and routes them to the right call center when a match is found. This streamlined the caller experience, eliminated large amounts of talk time, reduced call center costs, and improved connection and conversion rates, with Dial800 continuing to help track calls against overall conversion performance.

Inbound Prospect

Scott Couto

Chief Executive Officer