Case Study: OpenJar Concepts scales call routing and data tracking with Dial800

Full-service agency looks to react quickly to consumer trends with easily managed call routing

OpenJar Concepts, a full-service advertising agency, faced challenges with high-volume call routing and tracking for its diverse client accounts. They needed a flexible system to manage overlapping coverage areas and shared phone numbers while retaining unique data for each client. To address this, they turned to Dial800 for its call tracking and routing solutions.

Dial800 implemented a customizable call routing system using its AccuRoute platform and provided open API integrations. This solution saved OpenJar time and resources by bundling key platforms into one account, allowing for easy management of thousands of numbers and over 200 routing profiles. The results included streamlined internal tracking, accurate billing verification, and the ability to quickly adapt to client campaign changes. OpenJar has relied on Dial800's service and powerful platform for over six years to support its continued growth.

OpenJar Concepts

Joshua Guffey

Chief Technology Officer