Case Study: Door-Mart Garage Doors improves call tracking and local marketing with Dial800

Executing large-scale marketing campaigns with region-based dynamic tracking numbers

Door-Mart Garage Doors, a provider of garage door services across California, needed a centralized way to track phone calls from its numerous marketing campaigns and regional websites. They were using multiple providers and sought a single solution for call tracking and analytics, which led them to the vendor Dial800.

The solution from Dial800 involved implementing bulk tracking numbers and Dynamic Number Insertion (DNI) to place local numbers on all ads and regional landing pages. This allowed Door-Mart Garage Doors to track call sources accurately and even make outbound calls using the local numbers. The data provided by Dial800 revealed unexpected ROI from channels like phone books and enabled the company to strategically allocate its advertising budget for maximum profitability and growth.

Door-Mart Garage Doors

Joshua Simington

Administrator